The most valuable North American esports organization just entered into a multi-million dollar deal with a cryptocurrency exchange. This monumental event for esports rivals similar deals in traditional sports, signifying the increasing relevance of esports (and crypto).
In 2009, TSM (Team SoloMid) started as a modest community website for the internationally competitive game League of Legends.
The organization's value just received a hefty boost thanks to a 10-year, $210 million deal with Hong-Kong based currency exchange FTX.
However, the deal isn't all sunshine and roses.
From the esports side - selling naming rights in sports isn't anything new, even in esports.
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