Snoop Dogg joins FaZe Clan, becoming FaZe Snoop

This story about the one and only, boiled down, in 1:23 minutes.

What's the fuss?

One of the most influential artists of our time has fully embraced his gaming roots, and we're all here for it.

The situation

When FaZe Clan began 11 years ago, they were just a bunch of skilled Call of Duty players posting their clips to YouTube.

• Today, the organization that once graced the cover of Sports Illustrated has transcended into a cultural phenomenon spanning esports, apparel, content creation, and much more.
• With a previous $305 million valuation, the organization has attracted the likes of A-list celebrities and high-caliber venture capitalists as investors and partners.

FaZe's celebrity roster now includes timeless rapper Snoop Dogg - but he's much more involved than others of his caliber.

• Snoop Dogg joins the organization both within its Board of Directors and as a content creator.
• The first of Snoop Dogg's initiatives with FaZe Clan will include a community outreach programme centred on youth activities.

Boiling it down

Snoop Dogg sure does a lot of seemingly random things, but this partnership is anything from.

• The rapper is well known to be an avid gamer, having close ties with Xbox since their debut.
• When not performing, Snoop Dogg streams himself online playing video games and has even appeared in games themselves within different capacities.

Snoop Dogg officially linking up with FaZe Clan is momentous, but far from being the first.

• From athletes like David Beckham to artists like Drake, big names have seriously considered esports as the "next big thing" in connecting with younger audiences.
• With esports on a forecasted upwards trajectory, there will likely be more to come.

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