To promote his new movie and social media series, the king of the court has entered the mega-hit Fortnite as a skin for players. Not only is this a signal that gaming has truly entered the mainstream, but gaming's strength as an advertising platform.
Since 2017, Fortnite has managed to stay impressively relevant.
The recent partnership with NBA legend LeBron James may just be the pinnacle of Fortnite's crossover roster.
The cultural relevancy and addictive nature of the game has led to player counts in the hundreds of millions, so it's no reason why Netflix considers Fortnite to be its biggest competitor.
Gaming has become more mainstream than it has ever been, and Fortnite has arguably been the largest contributor.
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