Fortnite players raised $144 million for Ukraine in 2 weeks

In a short period of time, the biggest video game in the world raised a significant amount of money for a good cause - all thanks to its player base.

Fortnite, the game that needs no introduction, made headlines recently when it announced that 100% of proceeds earned would be donated to charities supporting the Ukraine crisis.

Beginning in March, the campaign lasted for 2 weeks with proceeds generated by in-game microtransactions bought from players.
Microsoft joined in as well, pledging their % of proceeds they receive from Fortnite microtransactions made on Xbox to similar causes.

After 2 weeks, Fortnite and Xbox announced that their communities raised $144 million USD for humanitarian relief for people affected by the war in Ukraine.

The people behind Fortnite are helping Ukraine in a very big way, but that's not to say other gaming organizations aren't helping out.

Humble Bundle, an organization that sells bundles of older games for charity, has raised $5.6 million for Ukraine relief.
Major gaming companies are pulling their business from Russia, such as Electronic Arts removing Russian teams from their FIFA and NHL franchises.

Given the company behind Fortnite has yet to turn a profit, missing out on 2 weeks of sales is a big deal.

The game makes close to $5,000 per minute on average, translating to $100 million every 2 weeks on a normal basis.
Given that consumer spending was accelerated during this campaign, Fortnite may be banking on this higher level of spending moving forward.

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