Disney made a big splash this year with many large and unexpected announcements at this year's E3, signifying how video games aren't no longer considered ancillary to the company's strategy.
At its core, Disney is a movie making business, but also produced their own video games up until 2016 with the closure of their own game studio.
Because of this, Disney had a number of game announcements at this year's Electronic Entertainment Expo (E3) hailing from many different studios.
It's no secret that if you combine the music and movie industries and multiply them by 2, it still won't eclipse the video game industry in terms of size.
The power of the crossover, especially in video games, is a powerful tool to boost engagement.
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